Get ready! To win the projects, you have to learn to be patient when counterparts are late for business meetings, as it is often applied as a negotiation tactic. You will need it to navigate the bureaucracy that sometimes could slow things down. Patience is one of the most important attributes when doing business with Russian companies. One suggestion that could certainly make a difference and the business process easy is learning the language! As you can imagine, this could drive connections and help reach the desired result much faster. It is vital to understand cultural differences and make sure translated content is customized to the existing target market, emphasizing the importance of terminology and various nuances. In fact, according to Russia Beyond, only 3% of the population can speak fluent English, therefore translation and localization tools are key aspects for successful business expansion. Russian is the main language spoken in Russia, there are very few people that speak English. Tips to Enter the Russian Market – Cultural Awareness Russia has a low English Proficiency Index rate, which creates a lot of demand for translation and localization of content in order to step up international business goals. So what causes high Russian translation demand? In fact, it is the second most used language on the internet according to “WSTechs” Web Technology Survey. It is considered one of the most in-demand languages for trade, international relations, and diplomacy. Over 250 million people speak the Russian language around Eastern Europe and Russia.
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